Baseliner was incorporated in May, 2012 in Kuala Lumpur, Malaysia with 4 founding members, all with longstanding careers supporting and delivering SAP solutions. We established this company to provide a business transformational focus to Implementation and AMS services. We believe the connectivity to business processes and data in these services across industries is lacking, and we bring ways to fill that void and augment services already being delivered. We operate a B2B model by way of working through other SAP partners to deliver and we will continue to do this through the execution of our go-to-market strategy. We have decided to partner with other SAP service partners for 2 reasons: 1) We want to focus on what makes us different, not makes us competitive. In other words, we want to spend time developing our methodologies and toolsets that allow us to "baseline" our clients environments so we can support them better. Baselining refers to the gathering and understanding of client business process steps, data, step timing/cost, integration and involved roles. To know this in detail means understanding where deficiencies lie, where improvements can be made, and how they will impact the overall business. To not know this means to implement and support without really knowing what it is that is needed or supported. We are creating a toolset that clearly connects an SAP environment to why and how it integrates to the true business process. We are also developing this tool to extend into a knowledgebase that will be usable and intuitive by SAP users themselves. 2) We want to leverage the process maturity of other partners so that we can focus on our real value-add which then complements our partners' services.