Technology Vendors Crippled By Under-performing Channel Partner Digital Presence
May 4, 2020
May 4, 2020
Despite having large channel partner networks, Tech Vendors attribute 80% of channel sales to 20% of their partners.... Tech Vendors face several challenges, including the disengagement and poor digital presence of channel partners. The result is that channel partners often underperform, and more than 90% of them need help in improving their performance.
Tech Vendors often fail to effectively interact and engage with channel partners. These vendors have large channel partner networks and limited resources. Compounding these challenges is the intricacy of channel networks, which encompass a variety of channel partners who serve different purposes. For example, some channel partners work with SMBs while others work with large enterprises; some channel partners sell while others consult. Each of these channel partners needs ongoing product training, marketing materials, and performance incentives – without which they become disengaged.
channel partners often lack online presence. Many channel partner websites contain marketing buzzwords and indecipherable industry jargon that are irrelevant for Businesses who seek their services. This results in poor search rankings. In fact, search rankings of websites reveal that only 1.7% of channel partners score above 75%, and 53% of channel partners fail to reach even this benchmark. A low search ranking score results in high bounce rates and low conversions – leading to lost revenue opportunities.
Borza serves as a technology Solutions Cloud. We feature hundreds of thousands of global Service Providers on whom we provide objective, validated, and relevant data. Tech Vendors can leverage our entire Borza network and data points to engage and improve the digital presence of Service Providers / their channel partners. The result is that we drive higher performance for Service Providers / channel partners, leading to fewer lost revenue opportunities for Tech Vendors. To learn more, request demo.
B2B Marketplace Models on the Borza blog: The past few decades have seen the rise of online marketplaces. These marketplaces include both platforms with a horizontal business model that caters to a broad user base, and platforms with a vertical business model that seeks out niche markets. Initial marketplaces were horizontal, e-commerce platforms, including Amazon and Etsy. Later platforms, such as Grubhub, Uber, and Airbnb, focused on vertical, service-based offerings. More recently, the marketplace sector has seen the rise of “business to business” (B2B) platforms, including Upwork and Fiverr. However, despite the proliferation of the B2B marketplace model, such marketplaces have failed to succeed to the extent that e-commerce and service-based platforms have.
Friday, May 15, 2020
We're hiring Partners across many technology segments, including Solutions Development, CyberSecurity solutions, Remote work solutions, AI solutions, IoT solutions, Managed services solutions, Data solutions, Workforce development solutions, Cloud solutions, Web development solutions, Digital transformation solutions, Small business solutions, Fintech solutions, DevOps solutions, Business continuity solutions. We're unveiling a bold new employment model with uncapped income For people who don't want their potential capped. Why do we need to play by the book? We're writing our own book for what it means to employ someone. What is our Partner model all about? We recognize there is an abundance of talent that is hungry to do more, and earn a lot more. The problem with current employment and compensation models is that someone, somewhere, decided that you can only make a set and defined income despite the continuously increasing value that you bring to the organization.
Thursday, May 14, 2020
In a post COVID19 world, technology vendors are left battling with a gigantic ecosystem of channel partners and service providers that underperform in a digital-first world. The Channel Partnership Network: Technology Vendor ChallengesDespite having large channel partner networks, Tech Vendors attribute 80% of channel sales to 20% of their partners.... Tech Vendors face several challenges, including the disengagement and poor digital presence of channel partners. The result is that channel partners often underperform, and more than 90% of them need help in improving their performance.
Monday, May 4, 2020
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